Andrew Gerrard

Feb 2

My aide-mémoire prep notes for chairing the Digital Trends #mashupevent debate - 02.02.11

Event URL - http://www.mashupevent.com/event/digital-trends-2011

Social integration
    Culture
    Tools
    Technologies
    Business
    Mindset

Realisation that the social customer is a CUSTOMER across the organisation
    common & consistent experience where the social customer has same value as a customer
Influence & reputation
    Thought leadership & expert views
Campaigns are OUT - experiences are IN
Democratization of the corporate voice
    Social culture

M = Mobile
L= Location
P = Publishing
A = Advertising/Marketing
C= Commerce
H= Human
T= Technology
B=Business

BRIC
M - Apps beyond mobile
L - Auto Check-ins
P- Electronic books/magazines
A- Philanthropic businesses
"Buy one, give one away free" - TOMS shoes
A- Freemium
A- Brand marketing & advertising ubiquity
Anywhere where a user has to interact or engage within the UX.
M- Gamification
L-

L- Sensors
M-

C- Device transactions - mobile payment systems. In-store on-the-spot payment - no queuing, no hassle, immediate payment
H- Digital detox
H- Digital down-time
H- Netiquette, digital decorum, social manners
U.S.-based Retrevo study found that
H- 11 percent of people under age 25 feel it’s OK to interrupt sex
to check an electronic message
M- Augmented reality
L-

L- Better mapping
    mashed-up with internal maps - AR etc.
H- Privacy
    Issues
    Concern
    Regulatory
H- Electronic profiling
    Based not just on data, but extrapolated by behaviour & individual characteristics
A- Advertising & marketing authorities will extend further into online & digital
H- TRUST
    Authentic voice
    People in positions of authority & credibility will become more sought after
H- Invite-only closed secure networks that cater to valuable niche audiences.
C- F-Commerce / Social-Commerce
H- Human connections - generated by virtual meeting services
P- Long-form content
    For people who have attention spans that can handle more than a soundbite
A- Immersive virtual experiences / AR
P- Moblogging
    Tumblr, Posterous
L- Near Field Communication - NFC
M-

A- QR
H- NOISE
H- Digital Offsetting
    Carbon & resource balancing
    Self-powering devices
H- Personal graphs & their monetization
    Social graph analysis
A- Haul videos will expand into other channels
A- Grid computing & smart infrastructure apps.
T- Death of digital cameras
    Mobile phones will be good enough
T- Social browsing
    Rockmelt, Flock - Firefox & Chrome
T- Cyber-spying
H-
H- Social objects - real-world objects that have a digital experience embedded/attached within them
H- Storied products
    Buyers want to buy something unique & with a story - same in digital
T- Easy tablets
H- Brands reaching younger audiences through devices targetted specifically at kids
B- Digital liaisons between unrelated partners that want to reach intermingled audiences
P- Trans-Media
T- Video-calling
T- In-store virtual mirrors connected to your network online
C-